From our friends at Hollister
It is that time of year again where we celebrate ostomates around the world and this year is no different! This year marks the 10th anniversary of Ostomy Awareness Day and we are proud to stand with the entire ostomy community in celebration.
Ostomy Awareness Day this year, is Saturday October 3rd, 2020. I wanted to share with you the campaigns we are doing this year to support this.
We have 3 easy and fun ways for our consumers and our associates to show their support for this day!
· Ostomy Canada’s Stoma Stroll – which you can sign up to from our OAD Splash Page
· Stoma Sticker Campaign – where you can request a sticker to show your support
· Cooking show with Nude Dude Food – where you can click on a link to our Hollister YouTube channel and watch from the comfort of your own home.
All of these activities are virtual, however we encourage everyone to get out and show your support within your community while respecting social distancing measures. We will also be promoting Health and Wellness via our Support Hub and also education on healthy skin and the importance of the right barrier choice.
In addition to these web activities, we will have some social activities planned as well, such as OAD campaigns on both Facebook and Instagram, Twitter and LinkedIn. We have also created some really cool animated GIPHY stickers that you can use on IG/FB Stories to show your support! Here they are, with an example of how you can use them as stickers over your photos. Just type in “ostomy” in the stickers or GIFs (depending on your platform and they will come up).
We also have a new campaign called “10 Days, Thousands of Voices”. This campaign comprises of 10 different ostomates that we will feature on our Hollister social platforms that will share their voice and we will kick it off 10 days before OAD. I have worked collaboratively with 5 other countries to come up with ostomates to make this a global voice, and we made sure to have a Canadian represent! Krista Nickerson
When she was nine, Krista Deveau was diagnosed with Crohn’s disease. Even while wearing a feeding tube, however, she kept an upbeat attitude about her herself and her future. Now a kindergarten teacher in Calgary, Alberta, Canada, Krista uses her voice on social media (@my.gut.instinct) to give a fresh perspective to others living with ostomies. “A few years ago, I started talking about my illness on Instagram in the hope of helping others,” she recalls. “I was struggling with my Crohn’s at the time and needed an outlet. I also wanted to raise awareness about what it’s like to live with an invisible illness.” Although she shares the good and the bad with her followers around the world, Krista prefers to use her voice to focus on the positives. And one of those positives is named Stella. “Stella, that’s my stoma’s name, and my ostomy bags have given me my life back,” says Krista. “It’s important to me to break the stigma around stomas and show what it’s like to live with an ostomy bag.”
Additionally, I will be sending an email blast out for September, on the 15th, to promote all these activities, so if you haven’t signed up for our mailing list yet, I encourage you to do so!
Here’s the new Ostomy Awareness Day Splash Page, click here to check it out: https://www.hollister.ca/en-ca/ostomyawareness
Lots going on. Please reach out if you have any questions… and feel free to forward the link to your customers!